Winter weather is slow to start here in the Middle East and lack of infrastructure means the toiling Indie designers have just recently debuted their Fall/Winter collections. Here’s who has our mindshare when it comes to impeccable quality and luxury.

Tamar Primak

Tamar Primak, 36, operates out of an intimate studio in Tel Aviv. Exquisite fabrics such as Damascus brocades, silk and Egyptian cotton are used in the collections and are often handled with hand prints and drawings. Select designs combine antique elements such as heirloom buttons, lace and embroideries that were collected throughout the years, creating unique, timeless garments that tell a story. She is one of the most original voices on the scene here. She is also the rare Israeli designer that has achieved perfect sewing technique!
Sizes: 0-4 (36-42)
Visit her on Facebook and read more about her on Dreed*Tea here

Shani Bar

Shoe designer Shani Bar presented her Fall – Winter 2013/14 modeled after a journey through the ‘70s, the decade in which she was born. You can see a variety of models ranging from soft lines, flowing and romantic that weaves Israeli nostalgia into classic European fashion designs. The designer has a strong visual connection to the world and color of the ‘70s that she finds in old magazines and her childhood photos that depict the atmosphere of Israel at that time.

Visit her website

Elian Stoleru


The entire collection is designed and manufactured in the atelier designer store, and made ​​of uncompromising quality. We were particularly drawn to her tartan pieces made of carefully selected fabrics: tweed, wool, touches of leather and fur, jacquard, and brocade.

Price Range:
Dresses: 2800-3400 ₪ skirts: 1500-2100 ₪ pants: 1500-1850 ₪,
Shirts and Knitwear: 1200-2200 ₪, Jackets: 2800-3600 ₪ evening: 1800-12000 ₪.

Elian Stoleru, 253 Dizengoff Street, Tel Aviv

Lara Rosnovsky

Lara Rosnovsky just popped on our radar over at Dreed*Tea this year! After 14 years of extensive traveling and working in London and India, Lara just presented her first signature line designed and made in Tel Aviv. It consists of luxurious everyday accessories, travel and sack bags which reveal couture beauty and details.

Her work demonstrates harmony between material, line and volume, and blends masculine with feminine. She’s inspired by hybrid dress codes: a mix of cowgirl, gypsy, biker and a metropolitan lady.

Visit Lara Rosnovsky on Facebook


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