maskit-the-future
The time has come for the final installment of our Maskit series. In Part 1 we brought you the Past, in Part 2 we talked about the Present, and today – in Part 3 we will look into the Future of the label. From the looks of it we know we can expect great things!

Sit back and enjoy more of our “sampling” marathon, and Sharon’s plans for the future of Maskit.

maskit toga dress

Michell is wearing the revived ‘Toga’ dress. We once came across a vintage Maskit toga dress (and we are kicking ourselves for not buying it!)

coin-motif-yemenite-jewelry-maskit

Sonya in a white “day to evening” dress with coin motif embroidery. The Yemenite inspired embroidery is playing off of Yemenite coin jewelry. The broaches and belts were done by hand by a Yemenite jeweler.

Not so distant Future:

Later this week Maskit will be closing out Gindi Fashion Week 2014, with what is expected to be an amazing show featuring the “Homage” collection and originals from its 40 year history. The show will be a 97th birthday celebration of Maskit’s founder, Ruth Dayan, and will mark the first time the collection is revealed to Israeli public.

If you are in Tel Aviv, you can attend the show yourself by purchasing tickets at 03-5302895/6 (all profits will be donated to the Preterm newborn’s unit of the Tel Hashomer Hospital).

White Maskit Jacket- This is an example of “cross stitch” embroidery, which is still very popular among the Bedouin & Palestinian communities

Daina is wearing a jacket with with silver thread, mother of pearl, and turquoise. Sharon: It is an example of “cross stitch” embroidery, which is still very popular among the Bedouin & Palestinian communities, we took the motifs and the colors but changed it. There is also Bethlehem embroidery, it is really special and unique (to Israel) but we are modernizing it.

Long Term Plan:

DT: Maskit was a lifestyle brand, do you plan to do expand into areas outside of fashion as well?
Sharon: Definitely in the future. When I started with Maskit I wanted to do everything, the whole story from the beginning, as it was (when Maskit was founded). Then I realized it wasn’t realistic to reintroduce an entire Design House: clothes, accessories, ceramics, furniture in one go. In time we will do it…

Yemenite inspired embroidery

Yemenite inspired embroidery is traditionally done in lines and applied to the edges of clothes. Huge necklaces are usually worn along with it. Here its modernized with a muted color palette and the jewelry embedded. There are precious few Yemenite artisans around that can do this anymore. Maskit used to hire young mothers working at home, but few passed down this art to the younger generations.

DT: Will you continue to work with all the artisans that you used to make the ‘Homage” collection?
Sharon: As much as they can. Most of them are older and can not make thousands of pieces. So we make the sample together and try do the production as close as possible.

cross stitch embroidery motif on day dress in natural fiber

Michell is wearing a day dress with cross stitch embroidery.

DT: In the beginning the artisans and their work drove Maskit, the textile or the embroidery came first and then the fashion. It worked well at the time, but the fashion landscape has evolved since Maskit’s heyday. How do you see Maskit fitting into the global fashion scene?

Sonya is wearing a coat with Mother of pearl embroidery. Sharon: There is an exceptional artist in Nazareth that used to sell furniture to Maskit. He is quite old now, but still makes furniture out of wood with Mother of Pearl.  I love the way he incorporates Mother of Pearl into furniture, so I asked him to give me his Mother of Pearl. I put holes in them and embroidered them in to some of the clothing pieces in the collection.

Sonya is wearing a coat with Mother of Pearl embroidery. Sharon: There is an exceptional artist in Nazareth that used to sell furniture to Maskit. He is quite old now, but still makes furniture out of wood with Mother of Pearl. I love the way he incorporates Mother of Pearl into furniture, so I asked him for those pieces. I put holes in them and embroidered them in to the clothing.

Sharon: Maskit will take what’s happening now in the fashion world but bring something new and different. For example we integrate ethnic embroidery into our designs, it’s really special and unique (to Israel), but we are modernizing it into something that can easily sit at Barneys next to another designer and feel organic there. Maskit won’t scream “Israel” – it’s fashion that happens to comes from Israel. It will come in a specific color, or fabric, or utilize a technique that looks like it could have been made by Maskit in the past. We are using the same language as original Maskit, but putting a modern spin on it. And this is why it’s so special.

burgundy maskit silk maxi jalbiya

Daina is wearing an evening dress with Yemenite inspired embroidery.

In other words this time around not only the design but also the embroidery and other areas are getting a fresh and modern spin!

MIchell, Sonya and Daina all wearing Maskit Desert Coat

MIchell, Sonya and Daina all wearing Maskit Desert Coat

Read the whole series:

The Revival Of Maskit: Part 1- The Past
The Revival Of Maskit: Part 2- The Present
The Revival Of Maskit: Part 3- The Future

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