The time has come for the final installment of our Maskit series. In Part 1 we brought you the Past, in Part 2 we talked about the Present, and today – in Part 3 we will look into the Future of the label. From the looks of it we know we can expect great things!
Sit back and enjoy more of our “sampling” marathon, and Sharon’s plans for the future of Maskit.
Not so distant Future:
Later this week Maskit will be closing out Gindi Fashion Week 2014, with what is expected to be an amazing show featuring the “Homage” collection and originals from its 40 year history. The show will be a 97th birthday celebration of Maskit’s founder, Ruth Dayan, and will mark the first time the collection is revealed to Israeli public.
If you are in Tel Aviv, you can attend the show yourself by purchasing tickets at 03-5302895/6 (all profits will be donated to the Preterm newborn’s unit of the Tel Hashomer Hospital).
Long Term Plan:
DT: Maskit was a lifestyle brand, do you plan to do expand into areas outside of fashion as well?
Sharon: Definitely in the future. When I started with Maskit I wanted to do everything, the whole story from the beginning, as it was (when Maskit was founded). Then I realized it wasn’t realistic to reintroduce an entire Design House: clothes, accessories, ceramics, furniture in one go. In time we will do it…
DT: Will you continue to work with all the artisans that you used to make the ‘Homage” collection?
Sharon: As much as they can. Most of them are older and can not make thousands of pieces. So we make the sample together and try do the production as close as possible.
DT: In the beginning the artisans and their work drove Maskit, the textile or the embroidery came first and then the fashion. It worked well at the time, but the fashion landscape has evolved since Maskit’s heyday. How do you see Maskit fitting into the global fashion scene?
Sharon: Maskit will take what’s happening now in the fashion world but bring something new and different. For example we integrate ethnic embroidery into our designs, it’s really special and unique (to Israel), but we are modernizing it into something that can easily sit at Barneys next to another designer and feel organic there. Maskit won’t scream “Israel” – it’s fashion that happens to comes from Israel. It will come in a specific color, or fabric, or utilize a technique that looks like it could have been made by Maskit in the past. We are using the same language as original Maskit, but putting a modern spin on it. And this is why it’s so special.
In other words this time around not only the design but also the embroidery and other areas are getting a fresh and modern spin!