Are you bored with more of the same? The same stores, while good, but visited many times over? In that case here is a summer treat for you!


Pop Up Box 69 is a new concept-shop that recently opened – and rotates a different curation of fashion goods every 5 weeks. It’s an unconventional platform featuring high-end designers from various fields. On offer: a unique shopping experience for luxury fashion and design for both women and men. The shop is located in a Bauhaus building, a former-gallery space, on 69 Rothschild Boulevard, Tel Aviv, one of the most beautiful locations in heart of the city.

Starting May 31 for 5 weeks (till July 5th), here’s what’s on tap: the renowned designer Ron Arad with his eyewear – pq Eyewear, followed by Miri Gainsbourg fashion jewelry, Karen Oberson fashion designer, Stella Vintage by Ayelet Galor, Emili Yehezkel leather products, Or Tocatly diamonds jewelry, Joy Delivery with international brands such as: Scotch & Soda; Alternative Apparel; Backstage; Toma 3-D jewelry designs; Deunde by Adva Bruner, Ugly Duckling swimwear, Roomeur by Omer Pozner & Hagit Kassif, Inside/out – shoes for men, Nouveau Riche Dog, shoe designers Shani Lax, Walk by Anat Dahari, Tamar Shalem and others.

The source of inspiration for the shop (both appearance and content) was drawn from other stores like Colette in Paris and EEL in Tokyo. So while the “pop up” term has now become passe (us lovers of fashion, have visited and even grown tired of “pop ups”), THIS is definitely not your traditional ‘pop up shop’. The visibility, the long duration, the space itself, and the diversified content all combine to exceed the conventional ‘pop up’ and break new grounds.

Pop Up Box 69 project was initiated by the jewelry designer, Miri Gainsbourg and her partner, Vered Gadish. They wanted an exciting platform to mark the launch ‘Miri Gainsbourg’ the international jewelry brand. They also wanted other exceptional designers to showcase in the space, so they, not unlike art curators, selected a distinguished group of designers to participate and run the shop with them.

Miri Gainsbourg – fashion jewelry designer operating since 2005, former architect, launching a new international brand under her name, launch will be held in Israel in June 2013 and in NY in September 2013.

Vered Gadish – until recently in the local and int’l art field as co-founder and director of the philanthropic foundation Outset Contemporary Art Fund that supports contemporary art with branches across the world. Today she is the creative director of ‘Miri Gainsbourg’ brand.

Where: Pop Up Box 69
69 Rothschild Blvd Tel Aviv
When: 31/5/13 – 5/7/13
Hours of Operation: Sun-Thur 11.00 – 19.00, Fri 10.00 – 16.00, Sat 12.00 – 18.00
Price range: NIS 300 – 4,000

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