LAX is a brand spanking new and stylish shoe brand, based and manufactured in Tel Aviv. The designer, Shani Lax, took classic silhouettes and gave them a contemporary feel, her shoes are urban yet elegant with understated edginess.
This mini-collection features 4 styles, all inspired by the jazz age – how timely given all the hype around the Great Gatsby movie, we are sure many more designers will follow suit soon. The Jazz age was defined by a dichotomy: on one hand it was sexy and glamorous, and on the other it was a dull and bleak world of the poor that culminated in the great depression. It is the tension between those two worlds that comes out in this collection – the shoes are all flat and mostly monotone however the geometric cuts of the shoes give them a distinguished feel and the gold prints convey the lux look. All shoes are hand made in leather.
This is Lax’s debut collection after working alongside shoe designer, Kobi Levy for “SHOOLA”, and bags and accessories design for “Rupa”. Both are quality renowned brands for shoes and accessories.