Once again Tel Aviv Gindi Fashion Week gyrates on the building site of soon to be Gindi Fashion Mall- which is set to open in 2015. The thrilling Israeli fashion and style extravaganza takes place from March 9-12, 2014.

entrance to gindi fashion week

The consistent drizzling of rain (seriously- NOW it rains?!) didn’t seem to put a damper on anyones looks except for schlepping an umbrella around.

The venue is under a tent in a parking lot whilst construction carries on aside of it. The production led by Moti Reif is top of the line. Drunken orchid flower arrangements grace the space along comfortable seating. The venue houses a cafe, bars, press room, and enough bass to turn you on.

Stylish attendee most likely hashtagging #fashiontelaviv on her Instagram photo.

Stylish attendee most likely hashtagging #fashiontelaviv on her Instagram photo.

Paparazzi, celebs, and style bloggers piled in the elegant setup and champagne flows.

Left to Right: Esti Ginzberg (model), Galit Gutman (model and TV personality), Gal Gadot (actress AKA Wonder Woman).

Left to Right: Esti Ginzberg (model), Galit Gutman (model and TV personality), Galit Gadot (Actress).

Selfie time! Left to Right: Sonya (Dreed*Tea), Korin (YaSalam Blog), and Michell (Dreed*Tea)

Selfie time! Left to Right: Sonya (Dreed*Tea), Korin (YaSalam Blog), and Michell (Dreed*Tea)

The Italian fashion world once again proves to be a powerful ally to Israel, who’s well on its rise to a internationally recognized fashion state!

Missoni, famous Italian fashion house, opened the fashion week with its Spring 2014 collection. Missoni launched in 1953 and still remains a family business and is known for its colorful knitwear and zigzag pattern (Target by Missoni was a hit last year if you remember).

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Rosita Missoni mother and founder, chief designer Angela Missoni, with daughters Teresa (her sister Margherita didn’t attend for those of you who might recall her wedding in 2012- straight out of a Pinterest dream board)- with editor in chief Franca Sozzani of VOUGE Italy.

'Logomania' trend in full effect!  Knit skirt with 'Missoni' name artistically integrated with knitting.

‘Logomania’ trend in full effect! Knit skirt with ‘Missoni’ name artistically integrated with knitting.

The Missoni show adorned with red chevron gates, reference its trademark zigzag and both added to the atmosphere and subtracted from the photographer’s shots. Missoni-esque carpet padded the runway. Soundscape music of beach seagulls relaxed the crowd as models entered in bird print fabrics- evoking the brand’s values in adventure and travel (that adventurous spirit unfortunately led to Vittorio’s, son of the founder, death last year when his plane went missing north of the Los Roques archipelago).

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Missoni featured fringe, ‘logomania’, black and white, and a Radiant Orchid based color palette. Seagull prints, oversize shirts, and knit jackets that make us want to pack our suitcase and fly to the next exotic ‘it’ place. Photos by Avi Waldman

3 looks featuring color of the year Radiant Orchid with knit pencil skirts, leather like jacket, pencil skirts.

3 looks featuring color of the year Radiant Orchid with knit pencil skirts, leather like jacket, pencil skirts.

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Missoni has been represented in Israel by AMOR, a curated high fashion shop, for sometime now.

Missoni spring 2014 runway looks.  The 4 elements  fire, earth , water, air are incorporated into the collection.

Missoni spring 2014 runway looks. The 4 elements fire, earth , water, air are incorporated into the collection. Photos by Avi Waldman

Shimmering fringe dress in turquoise and orange color combo

Shimmering fringe dress in turquoise and orange color combo

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Left to Right: Daina, Michell, and Sonya - Dreed*Tea founding partners.

Left to Right: Daina, Michell, and Sonya – Dreed*Tea founding partners.


Our photos were taken by award winning photographer, Yuval Tebul who captured visceral moments of the night.

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