One of the first brands to move into the trendy Neve Tzedek neighborhood of Tel Aviv, Mizo was a pioneer in 2003. Inbal Ben-Zaken, the designer behind Mizo, started her professional life as a dancer and choreographer, she began designing costumes for dance and music shows for herself and other artists in 2000. Her designs are always inspired by Zen values and Japanese style, as well as the famous Japanese designers Yohji Yamamoto and Issey Miyake. Her infatuation with everything Japanese began when she lived in Tokyo teaching dance and being inspired by the culture, therefore the name MIZO – means flow in Japanese. Inbal’s creative process is similar in many ways to choreography, as she spreads out fabrics and let’s her scissors play. The results are: vibrant and comfortable clothing, with an oriental feel with soft folds enveloping the body in light fabrics and rich textures. World of dance and stage is always a guide in the creation of any collection – the broad conservation of movement and comfort for the wearer of the garment with an emphasis on the curves of the body.
The Fall/Winter 2013-14 collection was inspired by “3 FORMS” as the foundation of design: circle, square, triangle.
Every item in the collection is a geometric expression of one or more of the forms, in terms of shape and fabric choice. Thus, the collection consists of 3 families of items – round, square and triangular – and finally there is a heterogeneous family – that is a combination of all the elements together.
Inbal Ben-Zaken’ motto is “A woman comfortable with the garment on her body, conveys maturity, understanding and acceptance with her fashion choices that reflect the woman she is, and will remain at ease and flow with the natural body movements.”
51 Shabazi St. (Neve Tzedek), Tel Aviv Tel: 03-5164105
Open hours: Sunday – Thursday 10:00 to 19:00
Fri 10:00 to 16:00
Sat 12:00 to 18:00.
Also available on:
UMBRELLA- 252 Dizingoff st. Tel Aviv
AVIVA – Hahistadrut 2 Jerusalem
BULLETS- Shenkin and Meltzet corner, Tel Aviv