We are high on adrenaline after covering the first day of Tel Aviv Fashion Week! Especially exciting is our new partnership with Good Eye Video Productions, who followed us throughout the night as we captured fascinating fashion personas.

What to wear to this monumental moment in Israeli fashion has been on our minds for weeks, and this is what we settled on: Daina (AKA “Dreed”) wore an embroidered Ishtar maxi dress, Michell (AKA “Tea”) rocked her leather bustier meets soft pleats creation from “Mel Boutique“, and Sonya went with a Cavalli inspired Zebra print blouse paired with black skinny pants with white piping.

The atmosphere was electrifying- all around us we heard every language from Italian to Russian to Japanese! The shows were fantastic, but you need not enter the tents in order to see fabulous fashion, it was walking amongst us! There was drag, prep, and formal evening wear- every end of the fashion spectrum was represented. We saw bright colors (red and neon blue seeming the most prominent), sequins, black leather, feathers and furs, and a lot of high heels!

Yosef Show

Photo by Inna Gutman of Modaland

The first show we attended was Yosef, and what a show it was! His signature prints and rocker / goth inspirations were ever present- we never wanted it to end. He is well known for his avant guard style, and it was evident on the runway. In spite of all this, his clothes still looked easy to wear. He specializes in fitting the female form without restricting it, which means his clothes can be translated into reality yet still remain other-worldly. The icing on the cake was rocking out to some bad ass live music by Israeli rocker girl, Ninet, during the show!

Photo from xnet

Photo from Xnet

Roberto Cavalli show

A few of the Dreed*Tea team made it into the Roberto Cavalli show which was not an easy feat, as this was the main event of the day! Daina even tried pretending to be from American Express, but that tactic got her only so far. Hundreds of local and Foreign Press jockeyed for the prime position in front of the stage as our camera guy crawled up the side rails and hung on for dear life to capture footage without his light man, who was left behind. Nonetheless, the show was magical. Hundreds of people surrounded the stage as stunning models wearing Cavalli’s exquisite creations strutted down the runway. Cavalli presented his Spring / Summer 2012 Collection and as expected, he did not disappoint! True to his style there were flowing silhouettes mixed with rocker / bohemian undertones, sparkles, prints, and a prominence of white. Everyone cheered at the finale as Mr. Cavalli himself came down the runway to take his bow. Poorly lit video coverage to come!

Photo by Hamaguen

Photo by Hamaguen

The Interviews

Here are just some of the people Dreed*Tea snagged for an interview: Yosef Peretz, Tamar Primak, Nurit Bat-Yaar, a representative from Fashion Politics, Daria Shapovalova (writer for Russian Vogue), Zvika Pik, Sandra Ringler (Israeli stylist), and many many more!

We have all been told that Israel hasn’t hosted a Fashion Week in 30 years…However we have the interview with Nurit Bat-Yaar, the former fashion-editor of “Yedioth Ahronoth” to prove that it was actually only 20 years ago- 1989 to be exact!

We can’t wait to publish our interviews, but one common theme was expressed- FINALLY fashion visits Tel Aviv again!


Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!