ledux-re-brand

When Maya Litman was searching for a name for her own luxury bag brand after working in the industry for other luxury bag brands, she remembered stories her father used to tell her about her great grandfather’s fashion label in Leeds, England- Ledux. She looked into the family enterprise and realized it stood for the very same slow fashion principles she had for her brand: local production, quality materials, and durability. It made perfect sense to continue the family legacy and revive the Ledux brand!

Maya Litman pictured center along with vintage ad from Ledux and her modern day re-creation lookbook photos

Maya Litman pictured center along with vintage ad from Ledux and her modern day re-creation lookbook photos

The first collection release

Her first collection is inspired by the classic 1950s designs, when Ledux leather goods was in it’s heyday, gracing the pages of Britain’s Vogue magazine- a time when quality and elegance ruled the fashion world.
yellowbucketbag-ledux
The bags are made in Israel from carefully selected high-standard Napa leather, that results in quality, long-lasting product.
collage-ledux-bags

The re-brand

Maya commissioned Gitit Rafael, a local graphic designer specializing in calligraphy lettering and paper restoration, to update the logo so that it resembles the original but with a modern twist.
rebrand-of-ledux

The future

While Maya is busy with the production of the spring collection, she is also placing her line in many Pop Up Shops found in Tel Aviv, the locations and dates can be found via her Facebook page. Ledux bags will soon be available in select shops/boutiques across Israel, though she is still refining which shops will be a good match for her, so no definitive list just yet.
trench-ledux
The next step is to open her own shop, which she will do with another fashion/accessory’s designer who shares the same vision.

Visit the Ledux website to shop and see more and “Like” Ledux on Facebook.

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